After a succesful edition on Predictive Maintenance last June, we are pleased to announce our next SERIALTalksData that will take place on Wednesday, August 21 at the Impact Hub in Zurich from 6pm.
Peter Neckel, Head of Customer Analytics of Mayato, will lead the following topic (in German):
“Customer Journey Analytics 4.0: Improving customer relations through machine learning”
The insights revealed through the analysis and professional evaluation of the data that customers leave behind when completing purchase transactions can be goldmines. In theory. In practice it often looks different: incomplete data, old processes, etc…
Come and discover this fascinating subject by registering for free: https://www.serial.ch/en/customer-journey-analytics-4-0-kundenbeziehungs-upgrade-durch-machine-learning/